Yo! Evan here. There are some resources that have fundamentally shifted every action I partake in. Every thought I have. Every way I steer my lifestyle. 100%, without a doubt, I would not be able to do what I do now without the contribution many things on this resource list, including books, products, courses, and more.Every resource has helped mold me into who I am, and helped me live my ideal lifestyle.This resource list includes only products and services that have helped me build my online businesses, travel the world, and progress daily as an entrepreneur. I don’t recommend things I’ve never used.Everything below is legit, and used by me.
Must-Read Books By CategoryWe’ll start with the books that have made revolutionary changes in my life, by category. Each book has played its unique role in my thinking, mindset, and interaction with others. The business books have absolutely changed the game for my development, strategies, pricing, marketing, psychology, and much more.
[Mindset & Inner Game]As I’ve said countless times before, if you do not dial this area first, you can expect to fail, repeatedly. This inner game is the most important part of winning in the physical world. This is because without a sharp mindset, all your actions will be for naught.Everything you touch will crumble if you’re weak in the mind.You’ll never see things through, stay consistent, set big enough goals, and create processes to get there.On the other hand, if you take control of this area and tune it up to near perfection, you can expect more money, success, and fulfillment than you know what to do with. There’s no point moving onto the hard skills like design, advertising, copywriting, etc. unless you master this area first.which I sold for close to $10k after 6 months.This is the best book to revolutionize your entire mindset, get crystal clear on your life’s mission, all by answering the hard questions. Most people drift through life, and don’t get what they want because they don’t buckle down on a target.Don’t be that person. Get this book. ‘Nuff said.fox and lion energies.It is simply a way of effectively navigating our present world. Of co-operating and being situationally aware. Learning how to get people to like you and engage in what you’re bringing to the table.Grab this book here.Grab this book today.As I’ve said a trillion times, I can’t think of a more important area to master, in every dimension, than mindset. The personal growth, self-control, limit expansion, money, abundance, and happiness you unlock with a dialed one…Is priceless.Take control of your mind and future today.Learn how to take correct levels of action to build the life you want here. It’s a mandatory skill, and part of the reason 1% owns 99% of the wealth is this reason right here.Grant’s focus on domination is important to note, because he wills himself out of the competition paradigm. This thinking aligns with Zero to One, which you’ll find below under “Modern Business Building”.
[Marketing]Pre-Eminence.Calculate your Return On Investment properly.Discover your customer lifetime value and build a marketing plan around it.And much, much more.Quickly optimize and level up your business here.The fastest way to reliable results, is to install proven principles that get you there. Objectively look at your reality at all times. You’d better believe this includes business.Find out what the hell that means, and differentiate your entire business here.Seth Godin, a modern marketing magnate, has rightfully earned his position.His insanely popular blog (with daily posts) is read by hundreds of thousands every month. Seth’s been interviewed on all the top marketing sites and shows for his prowess.He’s written loads of successful marketing books. Additionally, he’s built many successful companies, and shows you how to do the same in his books.
[Advertising]split-test. In this, you’ll change one element of your ad, maybe the headline, the CTA, or some phrases. Then you run almost identical ads to see which pulls.The “beat your best” philosophy is to always run another ad that is trying to beat your highest performing ad. I highly recommend this book for all Google advertisers, and all those interested in buying traffic.Do NOT go in blind. You will lose your shirt. I built my entire first business off of Google’s ads alone (risky and one-dimensional, I know), but this book was pivotal to that success.This guide helped me get the initial sales I needed to grow, when I had a small budget. You’ll also get a great background on the search algorithm, and an understanding of Google as a search engine, which will help you rank organically by best practices. It’s a win-win!Grab this fantastic book here. It’s constantly updated and packed with value.
[Direct Response & Copywriting]market sophistication stage, and lead them emotionally through to a sale.This book is absolutely packed with strategies to sell products and services.There is no better starting point (except, perhaps #2) for a newbie marketer, (and even seasoned veterans of sales) to learn human psychology, influence, and copywriting tactics that stand the test of time.Grab this book here and drastically increase your marketing genius, leading you to incredible sales and business potential.It’s a real gold mine, and for some crazy reason only 99¢ on Kindle.Pick it up to master Direct Response and reduce it to an easy-to-follow science.Writing the perfect sales letter is laid out beautifully in this book.Getting your hands on this book is the shortcut to understanding copy format that converts, and exactly how to write it.
[Modern Business Building]there are specific guidelines, and road maps to follow for ultimate freedom and success potential. A few of these include the Sidewalk, the Slowlane, and the Fastlane.You can figure out where you stand by checking the requirements laid out in this book. The Sidewalk is usually the 9-5 labor job, simply trading time for dollars. Escape looks dim, work is futile and stressful, and the money sucks.The Slowlane is where you trade your future for a career in “the real world” and you have a 401k, a pension, and a desk job of some sort. You were sold the dream of a rich retirement at 65 that never came. This lifestyle allows you little to no location freedom, no money in your sleep, and not much security to speak of.The Fastlane is where you invest or build a business that brings you wealth, passive income, plus the ability to travel and create your ideal lifestyle. Life, business, opportunities, and potential are all up to you.There are other guidelines laid out in this book, and they ensure you have money coming to you every day, you protect your assets, you automate and hire your team, and much, much more.Click here to pick up The Millionaire Fastlane and change your life for the better forever.before I made the big shift, and it was instrumental to my approach. With the outline of DEAL, Tim shows you how you can design any lifestyle you choose, and fund it easily as well.D – Definition – Define what your ideal lifestyle means. What’s your ideal day look like? What do you want to work on? How much do you want to make?E – Elimination – What are you doing that you hate? What do you need help with, and what slows you down? Most people waste mass amounts of time on e-mail, texting, perusing Facebook and other platforms. Eliminate what bogs you down and doesn’t help you get what you want.A – Automation – Time to delegate all the stuff you don’t want to do. All that bogs you down can be outsourced. People would be more than happy to help you organize your life, and it’s cheaper than you think. You can have almost anything automated, including e-mail sequences, ordering groceries, doing menial tasks, updating your website, social media, and much more.L – Liberation – With all that newly acquired free time, you need something to fill the void. Otherwise, you’ll be purposeless and aimlessly drifting. With so much of your life automated and taken care of, you get much more time to do what matters and focus on results in your business.This is only a sliver of the entire value you get from this book.This book helped me challenge and destroy my fear, increase my risk tolerance, make the shift to freedom, build my business with supportive mindsets, and see the process from a unique angle.I wrote an outline on this book here, as well.Most people think about business in a traditional way they’ve been taught. It comes from either school, family, or some other dogma that doesn’t have to be followed. Once you unlock those shackles, you are free to create whatever you want.Become more free in your lifestyle here.Jeff Bezos built Amazon, and before him, Sam Walton built Wal-Mart, you too can start in a small niche, dominate it, and expand.Just like The Millionaire Fastlane, this book gives you required foundations, so nobody can come rip your business’s rug out from under you. Make sure to build your castles on solid rock, and not on sand.Otherwise, all you’ve been working for might crumble to bits, at points outside of your control.Build your business on solid rock, dominate, and scale your monopoly here.
[Body Building]Pick this book up and get your body and mind into shape for success.Socrates said it was a waste of a man to only develop one side of your life: body or mind. We humans are meant to leverage both to the maximum capability, and wield both to be successful in this world.
[Sales]Master the influential weapons here and forever increase your status, financial abundance, and influence over others.I also completed a write-up and video, in the beautiful mountains by the ocean for you here! This breaks down exactly how you can ethically influence anyone you choose, bring the highest value, and encourage action.Level your confidence up here, and sell yourself on yourself, so you can rake in money you deserve to make over the long haul.
[Money & Financial Wealth]
5 Laws of Gold:
- Gold comes gladly and in increasing quantities to any man who will save at least 10 percent of his earnings to create an estate for his future and his family.
- Gold labors diligently and contentedly for the wise owner who finds for it profitable employment, multiplying even as the flocks of the field.
- Gold clings to the protection of the cautious owner who invests it under the advice of men wise in its handling.
- Gold slips away from the man who invests it in businesses or purposes with which he is not familiar, or which are not approved by those skilled in its keep.
- Gold flees the man who would force it to impossible earnings or who follows the alluring advice of tricksters and schemers, or who trusts it to his own inexperience and romantic desires in investment.